2024 CLAS Training Institute Series
ALL COURSES ARE VIRTUAL. NO FLIGHTS OR HOTELS NEEDED!
100% of proceeds support graduate studies in the Department of Communication at MSU
1 Day Training: $400
2 Day Trainings: $800
+ Processing Fees
When registering for 3 or more classes, use promo code 3orMORE to receive a 10% discount!
With instructor:
Dr. Monique Turner
Course Schedule:
Understanding Behavior Change in Public Health Communication
Join us for a 1-Day executive training:
AUGUST 13th, 8:30AM – 4:30PM (EDT)
HAVE YOU ASKED YOURSELF:
- What theory will guide my campaign?
- What is the most effect ive route to behavior change?
- Do different health issues demand different behavioral techniques?
- Why is it so difficult to change behavior?
THIS CLASS IS FOR YOU!
$400 for course (includes course materials and post -course consultation with instructor) plus processing fees, 100% of proceeds support graduate studies in the Department of Communication at MSU
Evidence-based Strategies for Public Health Messaging
Join us for a 2-Day executive training:
AUGUST 21st & 22nd, 8:30AM – 4 PM (EDT)
HAVE YOU WONDERED:
- Can campaigns actually change behavior?
- Are emotional appeals (fear, guilt, humor) effective?
- Should we rely on narratives and stories to affect positive change?
- How do we convey risk probabilities in away that people understand?
- How do we deal with counter-persuasion?
- Do certain message strategies work better with particular audience segments?
THIS CLASS IS FOR YOU!
$800 for two-day course (includes course materials and post-course consultation with instructor) plus processing fees, 100% of proceeds support graduate studies in the Department of Communication at MSU
The Science of Audience Analysis and Segmentation
Join us for a 2-Day executive training:
SEPTEMBER 5th & 6th, 8:30AM – 4PM (EDT)
HAVE YOU ASKED YOURSELF:
- What is the difference between tailoring and targeting?
- What do we need to know about the audience prior to designing messages?
- Is a demographic profile really enough?
- Do distinct message strategies work for different audience types?
- Does audience personality matter enough to cause campaign effects?
THIS CLASS IS FOR YOU!
$800 for two-day course (includes course materials and post-course consultation with instructor) plus processing fees, 100% of proceeds support graduate studies in the Department of Communication at MSU
Campaign Outcome Evaluation
Join us for a 2-Day executive training:
OCTOBER 3rd & 4th, 8:30AM – 4PM (EDT)
HAVE YOU WONDERED:
- How do you know if your messages or campaign were effective?
- Did your program change learning, attitudes, or behavior?
- How do we write SMART objectives, design studies, measure outcomes, and use different methods of evaluation?
THIS CLASS IS FOR YOU!
$800 for two-day course (includes course materials and post-course consultation with instructor) plus processing fees, 100% of proceeds support graduate studies in the Department of Communication at MSU
Audience Segmentation:
Understanding & Measuring Psychographics
Join us for a 1-Day executive training:
OCTOBER 7th, 8:30AM – 4PM (EDT)
HAVE YOU WONDERED:
- How do.we measure psychological differences?
- Which factors impact what kinds of messages are effective at changing behavior? How do psychological, individual differences impact behavior
change and message design?
THIS CLASS IS FOR YOU!